Read e-book online Analyzing Social Media Networks with NodeXL: Insights from a PDF

By Derek Hansen,Ben Shneiderman,Marc A. Smith

ISBN-10: 0123822297

ISBN-13: 9780123822291

companies, marketers, participants, and govt companies alike want to social community research (SNA) instruments for perception into traits, connections, and fluctuations in social media. Microsoft's NodeXL is a unfastened, open-source SNA plug-in to be used with Excel. It offers speedy graphical illustration of relationships of advanced networked information. however it is going extra than different SNA instruments -- NodeXL was once constructed by means of a multidisciplinary group of specialists that collect info experiences, desktop technological know-how, sociology, human-computer interplay, and over two decades of visible analytic idea and data visualization right into a uncomplicated device a person can use. This makes NodeXL of curiosity not just to end-users but additionally to researchers and scholars learning visible and community analytics and their program within the actual world.
In Analyzing Social Media Networks with NodeXL, individuals of the NodeXL improvement crew as much as offer readers with a radical and sensible advisor for utilizing the software whereas additionally explaining the advance in the back of every one characteristic. mixing the theoretical with the sensible, this booklet applies particular SNA directions on to NodeXL, however the thought in the back of the implementation may be utilized to any SNA.
to benefit extra approximately reading Social Media Networks and NodeXL, stopover at the companion site at mkp.com/nodexl

  • Walks readers via utilizing NodeXL whereas explaining the speculation and improvement in the back of each one step, supplying takeaways that can apply any SNA
  • Demonstrates how visible analytics study will be utilized to SNA instruments for the mass market
  • Presents readers with case reviews utilizing NodeXL on well known networks like e mail, fb, Twitter, and wikis

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World by Derek Hansen,Ben Shneiderman,Marc A. Smith


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